Capitol News

Weather warnings are crucial for public safety, yet they often go unheeded. The upcoming film "Twisters," opening on July 19, uses entertainment to highlight the importance of effective communication during severe weather events.

Bob Drost, an assistant professor at Michigan State University College of Natural Science, studies science communication and forecasting hazard information like tornado warnings. John Besley, Ellis N. Brandt Professor of Public Relations at MSU College of Communication Arts and Sciences, focuses on public opinion about science to enhance communicators' effectiveness.

Drost emphasizes that different people seek varied information during tornado alerts: "In a tornado warning, information should include the tornado location, speed and direction along with the projected path." He explains that a watch indicates potential conditions for a storm while a warning signals actual severe weather presence.

Besley notes that disaster films provide context for discussions about real science: "'Twister' can remind us that climate change isn’t just about heat. More disasters...can arise due to the weather conditions climate change causes."

Many ignore warnings due to the 'cry wolf' effect or personal judgment. Drost suggests accurate scenarios could improve responses: "Polygon-based warnings used today more effectively target the likely geographical location."

Besley adds specificity is key: "As much as possible, you want to make sure that people know the message is meant for them."

Both experts agree technology aids in disseminating warnings but stress understanding diverse audiences is vital. Besley points out risk communication's purpose is decision-making assistance rather than fear induction.

The filmmakers consulted NOAA scientists for accuracy. Drost advises considering decision-making processes during threats and social factors in scriptwriting. Besley cautions against portraying people negatively or depicting scientists as out-of-touch.

While both plan to see "Twisters," they remain critical of inconsistent communications outside official channels which may confuse or panic the public.