Michigan Credit Union League issued the following announcement on Mar. 5
When Angie Bastian studied the snack aisle in the grocery store, she noticed an important omission: No representation of women except for foods geared toward weight loss.
That led to an aha moment: “We’re going to celebrate the feminine,” says Bastian, entrepreneur, co-founder, and the namesake of Angie’s Boomchickapop. “We’re going to be loud and proud and come from a position of empowerment.”
Bastian will present the opening keynote address at the 2020 CUNA Marketing & Business Development Council Conference in Orlando. Motivational speaker Gian Paul Gonzalez and author/journalist Antonio Neves join her as conference keynoters.
This episode of the CUNA News Podcast features conversations with these keynoters:
- Bastian, who transformed a garage popcorn business into one of the nation’s fastest-growing brands of natural popcorn, shares lessons in effective branding and how she cut through marketplace clutter with an emphasis on female leadership and empowerment.
- Gonzalez discusses his philosophy of being “All In” and the power of commitment.
- Neves describes how finding your edge drives personal and professional growth.
In this episode:
1:29: How Angie Bastian started making popcorn
4:22: Bastian’s on-the-job education in marketing
7:11: The story behind the Boomchickapop name
10:42: How to know when it’s time to rebrand
11:53: Having a “rich internal environment”
13:38: Be patient with entrepreneurs and startups
15:27: Why Gian Paul Gonzalez recommends “going to jail”
16:11: How Gonzalez started the “All In” philosophy
17:32: Applying the philosophy to his own life
20:18: The biggest barriers to commitment
23:41: What Gonzalez does to stay motivated
25:50: Antonio Neves on “finding the edge”
27:52: What to do if you’ve lost your “edge”
Original source can be found here.
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