Pure Michigan is a taxpayer-funded government marketing program intended to promote the tourism industry. | Sports Chalet
Pure Michigan is a taxpayer-funded government marketing program intended to promote the tourism industry. | Sports Chalet
As Gov. Gretchen Whitmer advises Michigan residents not to travel for the holidays, the Michigan Economic Development Corporation has restarted a campaign to promote tourism, according to Michigan Capitol Confidential.
“We all know the next two months are going to be hard,” Whitmer said at a press conference, reported by Michigan Capitol Confidential. “Too many people traveled for Thanksgiving, and we will see our numbers increase very likely because of it. And that’ll coincide with the next big holiday, Christmas, and too many people are considering traveling. And I’m reiterating, please don’t. About four weeks after that, we will see the impact of that.”
Despite the governor’s message, the Michigan Economic Development Corporation is moving forward to relaunch the Pure Michigan tourism campaign, which is expected to start later this month.
Pure Michigan is a $15 million taxpayer-funded government marketing program intended to promote the tourism industry. The Michigan legislature authorized funding for it during the current fiscal year.
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